Woodward Barber
Multi-Location Local SEO Strategy for a Premier Barbershop Brand.
Project Metadata
01. The Challenge
Woodward Barber needed to dominate local search results across multiple geographic locations (specifically targeting Erie and Lakewood areas). The challenge was to create distinct local authority for each branch without cannibalizing traffic or creating duplicate content issues.
Their existing digital presence lacked the specific geo-targeting required to capture "near me" searches, resulting in lost bookings to closer, better-optimized competitors.
02. Strategic Solution
We implemented a multi-location Local SEO architecture focused on GMB Optimization and Location-Specific Content.
- Dual GMB Strategy: Optimized distinct Google Business Profiles for both Erie and Lakewood locations, ensuring accurate NAP (Name, Address, Phone) data and location-specific reviews.
- Hyper-Local Content: Created dedicated location pages on the WordPress site that targeted neighborhood-specific keywords, driving highly relevant local traffic.
- Review Management: Implemented a strategy to encourage happy customers to leave reviews on the specific GMB profile of the location they visited, boosting local pack rankings for both branches.
Impact & Results
Data & Performance
Overall Website Traffic
A holistic view of the website's performance growth across all locations since the implementation of the local SEO strategy.
Location-Specific Insights
Detailed performance metrics broken down by the Erie and Lakewood branches.
