About Me
Hello! I’m Riad Alashekin. This is sample text to represent my bio. I am a passionate Digital Marketing and SEO Specialist dedicated to helping businesses enhance their online visibility.
With a data-driven approach, I specialize in crafting strategies that not only increase traffic but also drive meaningful engagement and conversions.
Skills
Service Spectrum
What I Do (My SEO Expertise)
I approach SEO as a complete system—starting from foundational optimizations and moving all the way to advanced technical, analytical, and competitive strategies.
Basic SEO Skills
Fundamentals I Master Perfectly
Keyword Research Foundations
- Identifying primary, secondary & long-tail keywords
- Basic competitor keyword comparison
- Mapping keywords to pages (keyword-to-URL alignment)
On-Page SEO Essentials
- Optimizing titles, meta descriptions & headings
- Writing SEO-friendly content structure
- Image optimization & ALT text, clean URL structuring
Content Optimization
- Ensuring readability, clarity & search intent match
- Creating content outlines and SEO-friendly formatting
Intermediate SEO Skills
Performance-Focused Optimization
Technical SEO Improvements
- Fixing crawl errors, indexation issues & broken links
- XML sitemap & Robots.txt optimization
- Improving Core Web Vitals (LCP, FID, CLS)
Advanced On-Page Optimization
- Entity-based & semantic SEO
- Topic clustering & content siloing
- Structuring content for featured snippets
Competitor & SERP Analysis
- Reverse-engineering high-ranking competitors
- SERP intent and gap analysis
Advanced SEO Skills
Deep Technical & Strategic
Comprehensive & Technical Auditing
- Full technical, on-page & off-page audits with roadmaps
- Crawl budget optimization & canonicalization strategy
- Advanced schema markup & site architecture planning
Data Analysis & Insights
- GSC performance mapping & CTR pattern analysis
- Identifying hidden opportunities through SERP data
Content Strategy & Authority
- Creating long-term content maps based on search demand
- Building topical authority through structured content hubs
Professional-Level Skills
Full SEO System Building
SEO Strategy Development
- Designing long-term SEO plans tailored to business goals
- Balancing technical, content & user experience factors
- Prioritizing SEO tasks for the fastest ROI
Reporting & Performance
- Monthly/weekly SEO reports (GSC + GA4 insights)
- Creating continuous improvement loops based on data
SEO for Different Platforms
- WordPress SEO, SaaS & service website SEO
- E-commerce optimization fundamentals
Resources
Tools I Use
I use a carefully selected ecosystem of SEO, analytics, content, and productivity tools to deliver accurate insights and efficient workflows.
SEO & Keywords
- Ahrefs
- SEMrush
- Ubersuggest
- Moz
Technical SEO
- Screaming Frog
- Google Search Console
- Google Tag Manager
- Google Analytics
Local SEO
- Google Business Profile
- BrightLocal
- Yext
On-Page & Content
- Surfer
- Yoast
- RankMath
Design & Creative
- Adobe Photoshop
- Adobe Illustrator
- Canva
Dev & Productivity
- VS Code
- ChatGPT
- Gemini
- Bolt
- Claude
Technical Expertise
Languages, Libraries & Databases
I work with a wide range of programming languages, modern libraries, and database systems to build fast, clean, and scalable solutions.
Programming Languages
HTML & CSS
Strong foundation for building responsive and user-friendly web interfaces.
JavaScript
Core language I use for interactive and dynamic functionality.
TypeScript
Ensures cleaner, type-safe, more maintainable JavaScript applications.
PHP
Useful for backend logic, WordPress customization, and server-side scripting.
Python
Ideal for automation, data processing, and scripting needs.
C & C++
Solid understanding of low-level programming and performance-oriented logic.
SQL
Essential for writing efficient queries, data filtering, and database operations.
Libraries, Frameworks & Development
Tailwind CSS
For building clean, modern, responsive UI designs quickly.
React.js
My go-to library for building high-performance, component-based interfaces.
RESTful API Integration
Connecting applications with seamless server communication.
WordPress Plugin Dev
Custom plugin creation to extend functionality and features.
WordPress Theme Dev
Building bespoke, high-performance themes tailored to specific needs.
Chrome Extension Dev
Developing browser extensions to enhance productivity and user experience.
Databases & Data Formats
MySQL
Managing structured data, building relational models, and optimizing queries.
SQL-based systems
General understanding of relational databases and query design.
JSON
Lightweight data interchange format for API responses and config files.
Career Path
Experience
Lead SEO Strategist
Toronto, Ontario, Canada • Remote
As Lead SEO Strategist at Software Development Ontario (SDO), I design and execute data-driven SEO strategies that improve visibility, attract qualified leads, and support our growth as a leading custom software company.
Search Engine Optimization Consultant
Dhaka, Bangladesh • Remote
At Zaag System Ltd, I led SEO strategies for a Next.js-based website, focusing on International, National, and Local SEO to effectively target the right audience. My work combined technical expertise with strategic planning.
Search Engine Optimization Specialist
Ontario, Canada
Mi Property Portal is a software (MiPP) that automates landlords' property management business. My responsibility was optimizing the official website and related pages for search engine optimization.
Academic Background
Education
East West University
Bachelor of Science (BCS), Computer Science
Portfolio
Industries I Worked With
Diverse experience across multiple sectors, delivering tailored strategies for unique market needs.
World Experience
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Washington - USA
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Brasilia - Brazil
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Jakarta - Indonesia
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Canberra - Australia
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Tokyo - Japan
Methodology
How I Get My Clients
A multi-channel approach to connecting with businesses and delivering value.
Marketplaces
- Fiverr
- Upwork
Job Posting Sites
- Indeed
- Glassdoor
Direct Search
- Google (Local, Global)
- YouTube
Outreach
Social Media
Marketplaces
- Fiverr
- Upwork
Job Posting Sites
- Indeed
- Glassdoor
Direct Search
- Google (Local, Global)
- YouTube
Outreach
Social Media
Credentials
My SEO Certifications
I believe in staying sharp and up-to-date with the latest in digital marketing and SEO.
Digital Marketing
Certified by Hubspot Academy
Semrush SEO Certified
Certified by Semrush
SEO Certified
Certified by Hubspot Academy
HubSpot SEO
Certified by Hubspot Academy
Google My Business
Certified by Google
Content Marketing
Certified by Hubspot Academy
Online Presence
Connect With Me
Find me across the web for collaborations, code, designs, and daily updates.